Facebook fan pages are a flexible and economical way to promote your brand. The Betfair fan page has just been revamped and I think it looks great. Not that I am biased.
The fan page acts as a hub for Betfair's Facebook presence. Sure, it is a marketing tool and we have a lot of promotions and branding on it. However, it is offers something deeper and more valuable. The fan page allows us to tap into the fan experience of our customer base. Todays response on the page to the sad news about Bobby Robson is a case in point.
For the forseeable future Facebook will continue to grow in importance as a marketing and engagement channel. This stuff is somewhat experimental but by basing your approach on sound social media principles it should gain traction and payoff. Compared to Facebook application development fan pages may provide a better ROI.
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